Kia & SiriusXM
I recently helped Iris NYC win their first B2C client with a series of festival activations for Kia Soul and SiriusXM. They approached us to promote their new ‘Kia Soul’ model at EDM festivals to primarily a millennial audience. We needed a concetpt that would complete & and standout amongst the already busy visual noise that happens around EDM festivals. Our solution was the creation of a ‘Kia Soul Station’. A parody of a car wash but with a twist! A People wash. Participants entered and we’re created with a giant car wash rollers, a foam shower, shine and polish stations, refuel areas and finally electric sounds from the Kia Souls sound system.
Dainese makes some of the best looking, and best performing motorcycle gear on the planet. For the big NYC launch of their new 36060 Heritage Collection, they asked cafe-racer-extraordinaire E3 Motorcycles and me to create a lifestyle video showcasing the gear both on and off the bike. We pulled in fellow moto head and actor James Ransone, an amazing cinematographer (who also rides), and music by a local Brooklyn band who - you guessed it, lives by the bike.
I directed, edited, color corrected, created the motion graphics, and play the important role of “friend with Ducati on sidewalk” in the video below.
Experiential, Creative Direction, Design
SamsungExperiential / Event Production
Kia & SiriusXMExperiential / Festival Activation
PirelliPrint / TV / Digital / OOH
MetzelerSocial Campaigns / Video Content
Duracell PowermatBranding / Print / TV / OOH / Digital
CheerwineBranding / Print / Social / OOH / Digital
Ori Moonlight MarketBranding / Event Production
Cuddl DudsBranding / OOH
Original ContentSocial / Video / Photography