Client: HIMSS Global Conference / Information Markets
Role: Creative Director
Involvement: Creative direction, design direction, strategy

The HIMSS Global Health Conference is the largest medical show in the world, but in 2024, it needed a fresh new look to match its global influence. With new, trendier conferences pulling attendees away from HIMSS, there was more pressure than ever to deliver.

I was brought on to lead a full visual refresh of the conference, evolving the brand into something vibrant, future-forward, and built for motion. With a major push toward sustainability and a complete shift to digital signage throughout the convention center, the challenge wasn’t just to design something beautiful — it had to come alive across hundreds of screens, massive spaces, and every attendee touchpoint.

The result was a bold, immersive experience that redefined what HIMSS could look and feel like — anchored by a central walk-through environment, expanded across the entire convention center, and celebrated with an unforgettable opening night party.

At the center of everything happening at HIMSS is one thing: people.

The attendees at this conference literally save lives with the work they do. So we built the new brand around them, layering stylized photography with “human” elements like hand-drawn lines, playful shapes, and bright, colorful gradients to bring fun and energy into every corner of the convention center.

HIMSS wanted the central lobby of the convention center to stop attendees in their tracks and say “wow.”

We designed the whole space to serve as the ultimate photo op, with an interactive lenticular wall, a dimensional HIMSS logo, and an illuminated tunnel at the entrance to the expo floor flanked by LED screens. We set out to fill the entire three-story lobby with the brand, installing a colorful, expressive pathway on the floor and hanging branded banners in the air that looked just as good from above as they did from below.

The Orlando Convention Center is massive. A custom app, hundreds of animated digital screens, bold registration areas, and thoughtfully designed spaces for networking and lounging helped keep attendees oriented and engaged throughout the entire experience.

The expo floor at HIMSS is busy, crowded, and chaotic—so we brought in bold, branded moments to create some visual order. From colorful stair graphics and mini theaters to eye-catching wayfinding pillars, we gave attendees anchor points throughout the space.

We also added a few fun surprises, like a retro arcade lounge and a wildly popular puppy park that stayed packed throughout the entire event.

The keynote stage was a technical and visual masterpiece. We built massive, high-resolution curved LED screens that could command the attention of a room holding tens of thousands of attendees.

Paired with layered lighting and powerful motion graphics, the setup delivered a cinematic experience worthy of the biggest conversations in healthcare.

On opening night, we turned the keynote hall into a full-on celebration.

A neon-lit marching band led guests through the convention center and into the party, where great food, drinks, and live performances kept the energy high. The night ended with an indoor drone show, turning the room built for speeches into an unforgettable experience.